Discovery's Planet Green channel becomes Destination America
Posted by
Amy Ahlers
on
Thursday, 24 May 2012
in Cable TV
Amy Ahlers
Marketing Manager for Alliance Communicatons
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Discovery Communications has remade Planet Green, a cable channel that has been home to environmental programming for the past four years, into Destination America, a channel that tries to appeal to the heartland.
The change became effective on May 24.
Destination America aims for a manly version of TLC's audience with shows about food, travel, adventure and natural history.
Destination America is on Alliance digital channel 158 and high-definition channel 458. Go to www.destinationamerica.com for more information.