While Americans are becoming increasingly busy with each passing day, they still find a way to watch their favorite TV shows using various video platforms. According to the Nielsen “Cross-Platform Report” for second-quarter 2011, roughly half (48 percent) of Americans watch video online, compared with 10 percent for mobile and 97 percent for traditional TV.
The report also discovered the following findings:
- Americans spend more than quadruple the time per week watching time-shifted content on TV, via DVR, video on demand or DVR playback, as they do online video.
- White consumers are the most likely to have a DVR. Compared with all DVR households, white consumers time shift more content than other ethnic groups.
- Nearly three-fourths (72 percent) of U.S. TV homes pay for both cable TV and broadband Internet.
Broken down by region, the South spends the most time watching TV. Baltimore, Md., has the highest video game console penetration. Dallas has the highest DVR penetration. Consumers in the West spend the most time watching video on the Internet, while the East-South-Central region spends the most time on the Internet. Bostonians have the highest Internet-enabled computer penetration.
Source: http://blog.nielsen.com

