One-fifth of teens in a recent Piper Jaffray survey chose Facebook as their most important social media site, but that figure is down from 30 percent just a year ago.
Facebook isn’t alone in its sagging fortunes among the younger demographic. The same survey also found that nearly all social media sites have seen a decline in the importance in the past year among teenagers. Even YouTube is down to 22 percent of teens seeing it as their most important social media site, although its decline has been less pronounced than Facebook’s.
Where are teens taking their social-media interest? Newer sites like Vine, Snapchat, Kik and and 4chan.