Rural Media Group announced that its FamilyNet cable television network will be rebranded The Cowboy Channel effective July 1. Programming will shift from airing the nostalgic and popular comedy sitcoms of the 70s & 80s to showing western sports and everything that encompasses the popular western lifestyle.
“When RMG originally purchased FamilyNet in 2012, it was our intention to make it a western lifestyle channel to compliment the rural programming on RFD-TV,” stated Patrick Gottsch, Founder & President of Rural Media Group.
RMG has built a library of original programming dedicated to the western world that will support The Cowboy Channel at launch. The initial weekday program schedule will feature Gentle Giants, High School Rodeo, Cowboy Country TV, Best of America By Horseback, American Rancher, Red Stegall’s West of Wall Street, along with daily lessons by clinicians like Chris Cox and Craig Cameron.
In addition, Superior Livestock Auction broadcasts will be given the opportunity to expand video auctions for both horses and cattle in the daytime schedule on The Cowboy Channel. Prime time and weekend viewing on The Cowboy Channel will feature extensive coverage of rodeo, bull riding, and the wide variety of first-class cowboy/cowgirl competitions taking place throughout North America both on a “live” and recorded basis.